How PepsiCo meets the needs of today's consumer
As trends, purchasing behaviors, and interactions with brands evolve, companies must constantly adapt. In this Q&A, Becky Frankiewicz explains how PepsiCo is leading innovation.
View ArticleHow PepsiCo meets the needs of today's consumer
As trends, purchasing behaviors, and interactions with brands evolve, companies must constantly adapt. In this Q&A, Becky Frankiewicz explains how PepsiCo is leading innovation.
View ArticleHow Coca-Cola tells engaging stories via social
Social media gives brands the opportunity to speak to vast audiences in real time. In this Q&A, Brynn Bardacke describes how Coca-Cola uses social to spread its brand stories far and wide.
View ArticleWhy branded content is all about consumers
Branded content presents an opportunity for companies to speak the language of consumers. In this Q&A, Chris Cox explains how a thoughtful approach to content can help brands meet their goals.
View ArticleWhy branded content is all about consumers
Branded content presents an opportunity for companies to speak the language of consumers. In this Q&A, Chris Cox explains how a thoughtful approach to content can help brands meet their goals.
View ArticleHow Coca-Cola tells engaging stories via social
Social media gives brands the opportunity to speak to vast audiences in real time. In this Q&A, Brynn Bardacke describes how Coca-Cola uses social to spread its brand stories far and wide.
View ArticleWhat is the future of data-driven creativity?
Consumer needs and behaviors are constantly changing, and agencies must fight to keep up. In this Q&A, Lori H. Schwartz shares insights on the latest trends in wearables, branded content, and more.
View ArticleWhat is the future of data-driven creativity?
Consumer needs and behaviors are constantly changing, and agencies must fight to keep up. In this Q&A, Lori H. Schwartz shares insights on the latest trends in wearables, branded content, and more.
View ArticleHow L'Oreal is advancing omni-channel campaigns
The new era of omni-channel creative is changing the game for both marketers and consumers. In this Q&A, Julia Mavrodin, director, digital marketing at L'Oreal, discusses how the brand sets itself...
View ArticleHow Upper Deck stays ahead of the game
With every marketer focused on the future, how do you get ahead of your competitors? In this Q&A with Chris Carlin, senior marketing and social media manager at The Upper Deck Company, find out how...
View ArticleBalancing innovation and scale
Agencies -- no matter how large or small -- must be quick in execution in order to meet their clients' needs on both innovation and scale. In this Q&A, we asked Nicole Estebanell, SVP/group media...
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